Every hour, 300 new products created in the world. Less than 1% comes to the end user. Why is this happening? Why does the rest of the products are not needed and are not interested in?

Determine which reduces your product. And what brings a new value? What is one important improvement that will satisfy the basic value of the consumer.

Learn your customers better. What are the current rules and behaviors which spending habits. Learn the power of inertia. Evaluate the cost of overcoming the inertia of consumers. Perhaps at this point it is worth reviewing the product, if the force of inertia is great. And your spent resources will not pay for product innovation. Change the rules of shopping and consumer behavior.

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