Featured: Belorussian children’s goods retail net BUSLIK develops omni — channel sales and communication. Sustainable development requires the introduction of СRM tools. We did express CRM audit retailer.
The key steps of CRM audit of the retailer
Belarus market is not very large. The company won the largest share of trade in children’s goods offline. The development of online trading limits weak offer logistics providers in the country.
Audit CRM processes
We had a very quick CRM audit business processes. We take into account all restrictions in the development and communication of the company with customers. We offer modern SaaS solutions to automate marketing campaigns.
The proposed architecture of our team gives us a unique opportunity. Develop a loyalty program, marketing automation, customer data collection and communication with customers independently.
The challenge — to combine client processes from different departments.
The most difficult to assess omni – channel interactions with customers. If sales in stores are well developed, then online sales can be at the initial stage. The behavior of the consumer will vary, depending on the client’s offer of the company. Warranty service, delivery to remote regions, payment acceptance by cash, increased security and forwarding of returns. All these processes are the future of the retailer. Involve those who know how the client services will develop in your market for cooperation.
Automate collection of customer data from online and offline sales channels. Provide automated marketing campaigns.
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