Featured: «ANTOSHKA» — An important market leader in children’s products. Trendsetter and most powerful expert in child-related issues of the country. We have developed a Customer Strategy for retailer «Antoshka».
The Key steps to create customer strategy for retail company:
Our team conducted a segmentation of consumers on behavioral traits, character and the shopping cart.
Consumer Journey Maps
The project team developed a Customer Journey Map for each segment of customers. Also worked in different Customer Journey Map for each product category.
New Communication Mechanocs. We used the Journey Maps. Able to offer the most effective Actions to change consumer behavior, without extra costs for promotion.